Organizational development

How to perform a successful Post-Merger Integration

There comes a time when a business gets an opportunity to acquire and merge with another business. Such instances arise as per to the different business strategies that a business may initiate. The merger process is always uniform regardless of the strategies, the niche in which a business operates and the needs of the business. As such, all businesses have almost similar experiences when acquiring and merging another business. Logically, the merger process comes into effect depending on a wide number of reasons or businesses needs of the two business entities involved. Therefore, when merging, it is of great importance that the acquiring business, apart from observing all the terms and conditions of the merger agreement, also ensure they effectively reinvent the business they will have acquired to blend in with their ambitions and market needs so as to guarantee sustainable profitability.

How to Integrate a Company Post-Merger

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In this article, we look at 1) post-merger market integration, 2) post-merger business management integration, 3) products and services integration, and 4) a conclusion. Continue reading

Organizational development

M&A: What motivates a company to takeover another company

In business, especially in the modern markets, the usage and application of the term takeover is very common. It is used in reference to when one business assumes the control or the management of another business. There are different factors and reasons that motivate businesses to take over other businesses.

M&A: What motivates a company to takeover another company

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In this article, we will look at 1) what is a takeover, 2) why do businesses plan takeovers of other companies? 3) what are the phases of initiating and completing a takeover? and 4) pros and cons of takeovers. Continue reading

Strategy frameworks

Everything You Need to Know about Customer Journey Mapping

The approaches towards customers change over time as does the market itself. Successful entrepreneurs continuously seek and implement new management opportunities in order to attract, maintain and broaden their circle of customers.

Traditional marketing approaches are not completely suitable any longer because customers have higher expectations due to the differentiation of the market. What this means is that marketing based on managing relationships with customers must evolve into experience and engagement management.

One of the approaches which have been employed by marketers and entrepreneurs in an effort to achieve customer satisfaction is the Customer Journey Mapping. An increasing number of companies has been giving Customer Journey a chance in the past few years, and the general attitude towards it is rather positive. For the time being it is used mostly for providing clarity on customers’ attitudes, mapping out the current state of the company and identification of improvement possibilities.

Everything You Need to Know about Customer Journey Mapping

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In this article, we will present everything you need to know about Customer Journey through sections 1) Introduction to Customer Journey, 2) Elements of Customer Journey Mapping, 3) Touch points / Channels in Customer Journey Mapping, and 4) Customer Journey Mapping Process. Continue reading

Business model generation

Revenue Streams in Business Model Canvas

Business-model-canvas- revenue streams

© Entrepreneurial Insights based on the concept of Alex Osterwalder

One of the building blocks of Business Model Canvas is Revenue Streams. In this building block, we explore what revenue streams represent for the entrepreneur and how to ensure that this building block is adequately addressed. We will explore the two types of revenue streams available which are either transaction based or recurring revenues. We will look at 1) revenue streams, 2) developing your revenue model, 3) types of revenue streams, 4) pricing mechanism, 5) ways to generate revenue stream, 6) key revenue model and market questions, and 7) two case studies. Continue reading


How to measure and track SEO success

Business planning not only involves a firm’s key actor’s identifying business goals, but also defining how those actors will measure the success of those goals. This is particularly important with online initiatives, which inherently provide a wealth of data. Firms must know which metrics, and what kinds of changes in those metrics, will accurately reflect the success; they must understand the relationships between relevant metrics, and they must know which metrics are merely noise. Without a thorough understanding of how to arrive at the goal, it is unlikely the firm will achieve it.

Many firms and individuals think of search engine optimization (SEO) as, primarily, a method to increase site traffic. However, when approaching SEO, online strategists should assess this and other measures of SEO success, when determining a firm’s overall online goals. After all, increasing site traffic is only a means to an end. In addition, many intermediate steps must be taken before a firm sees an increase in site traffic, or other notable results.

Further, there are many analytical measures, as well as software applications, available for use when considering the success or failure of SEO strategies. A thorough understanding of these should be a requisite of any SEO consultant or in-house SEO professional, as they will be integral in measuring the firm’s SEO success.

SEO tools

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In this article, we will cover 1) the three most common measures of SEO success, 2) more SEO measures and trends, 3) common analytic programs for measuring SEO success, and 4) analyzing and interpreting the data. Continue reading

Startup skills

Why Not Starting a Company might be Your Biggest Risk

Starting a company today is easier and cheaper than ever before (cheaper technology, easier funding, etc.) while the down-site risks are limited (entrepreneurship is socially accepted, it is increasingly accepted even if you fail, because you learned a lot and showed pro-activity, you build a great network which you can leverage) and the upside potentially enormous (many entrepreneurs earn little, but some can earn multi-millions). Therefore, if you really love a topic you should start a company, because it makes you happy, potentially rich, and if it doesn’t work out then you can still work as an employee.

Why Not Starting a Company might be Your Biggest Risk

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In the article, we will give an 1) introduction, 2) overview of Modern Day Entrepreneurship, 2) Statistics on Startups and Failure Causes and proceed with explanation of why are 3) Startups – Investment for Quality Self-Realization, concluding with a few different startup 4) Success Stories. Continue reading

Firing, Human resources 101

HR: Things to consider when firing an employee

Though it may be necessary, it is not easy to fire an employee especially when the latter has put in a long period of service for the company or a personal relationship or bond has developed between employer and employee. However, the process can be made less agonizing for both by gathering all necessary information concerning job termination ahead of time. Also, here are two points that are worth mentioning at the very outset:

First, the employee should already be aware of the company’s disciplinary and termination policies prior to his being hired.

Secondly, you should consider employment termination only as a last resort. Take this drastic step only if performance coaching has not produced favorable outcomes.

HR: Things to consider when firing people

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The article deals with these areas pertaining to things to consider when firing people 1) before firing, 2) what are the different types of termination, 3) notice and/or severance pay, and 4) termination meeting. Continue reading

Business model generation

Cost Structure Block in Business Model Canvas

Business-model-canvas -cost structure

© Entrepreneurial Insights based on the concept of Alex Osterwalder

In this post we explore the ninth and final building block in the business model canvas series which is called the Cost Structure. We briefly look at what we mean by the cost structure of an organization before delving into the key question every entrepreneur must answer if he/ she is to do a thorough and unflinching analysis of their business models. We also look at what kind of characteristics most cost structures display; cost structure have fixed and variable costs and they can have benefits of economies of scale or economies of scope.

Read on to learn about 1) cost structure, 2) types of businesses, 3) characteristics of cost structures, and a 4) case study of Google. Continue reading