Startup Hubs Around The World: Rio de Janeiro

Considered by many to be the land of unrivaled soccer, Brazil is famous for its lifestyle of outdoor pursuits.  Pristine beaches, historic sites, lush rainforests and world-class cities are scattered across the landscape of this South American country.  One could travel the roads, crossing the mountainous regions and native vegetation, or one could head straight to Rio de Janeiro for a chance to witness a little bit of everything Brazil has to offer.  Beneath the surface of this tourist hot spot, however, is a vibrant, thriving and growing community of entrepreneurs who have pushed Rio de Janeiro into becoming one of the world’s leading start-up hubs.Rio de Janeiro

In this article about Rio de Janeiro, we look at six essential elements of a potential start-up location that must be considered: 1) location, 2) tax incentives, 3) legal incentives, 4) availability of investors, 5) local resources and workforce, and 6) specialization. Continue reading

Research and Development (R&D) | Overview & Process

Companies often spend resources on certain investigative undertakings in an effort to make discoveries that can help develop new products or way of doing things or work towards enhancing pre-existing products or processes. These activities come under the Research and Development (R&D) umbrella.

R&D is an important means for achieving future growth and maintaining a relevant product in the market. There is a misconception that R&D is the domain of high tech technology firms or the big pharmaceutical companies. In fact, most established consumer goods companies dedicate a significant part of their resources towards developing new versions of products or improving existing designs. However, where most other firms may only spend less than 5 percent of their revenue on research, industries such as pharmaceutical, software or high technology products need to spend significantly given the nature of their products.

R&D

In this article, we look at 1) types of R&D, 2) understanding similar terminology, 3) making the R&D decision, 4) basic R&D process, 5) creating an effective R&D process, 6) advantages of R&D, and 7) R&D challenges. Continue reading

SCRUM | The complete guide

SCRUM is an informal product development methodology, used to guide the product from design to completion. The process advances incrementally, and is often iterative. The guidelines that define the process are very basic and product development occurs in small pieces. Each completed piece is built upon by the next stage. The process remains flexible, since an important principle is the understanding that the customer requirements are fluid and ever changing. This means that a stage completed may need to be revisited occasionally and repeatedly.

This process challenges the traditional product development approach, which is usually sequential in nature with requirements locked down in the initial goal setting stages. Instead, the aim is address new and unpredictable challenges throughout the process and allow the development team to efficiently deliver deadlines and respond to new challenges.

scrum-process-diagramIn this article, we look at 1) SCRUM values, 2) history of SCRUM, 3) how SCRUM works, 4) major roles, 5) advantages of SCRUM, 6) disadvantages of SCRUM, 7) benefits of SCRUM, and 8) challenges with SCRUM. Continue reading

How To Create Market Entry Barriers

Often, new companies face competitive conditions that make entry into their target market very difficult. These conditions, or market entry barriers make the market less attractive for new entrants and therefore, existing players in the industry strive to create and maintain them. Situations like stringent licensing, government regulations, high skill requirements or high funding requirements are just some examples of potential barriers to entry.

An industry with high entry barriers is most attractive to investors and financiers. This is because the potential for profit and return on investment is higher. Fewer players in the market mean less competition and higher margins for the few companies offering the product or service to customers.

If an industry has lower barriers to entry, there is a risk of market saturation. This makes the business more competitive with too many products and services available to fulfil customer needs. In turn, this will make it harder to recover investment and gain higher profit margins.

entry barrier

In this article we will look at 1) types of market entry barriers, 2) how to create market entry barriers, and 3) issues with market entry barriers.

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Product Beta Testing & Market Testing

When a company sets out to design and develop a new product, a step by step process is usually followed. A vital part of this process is the product beta test and at times, a product market test. Through these two methods, a company can get an understanding of the product’s real world usage and use feedback to work out any problems of usage difficulties. The beta test can help validate the product itself through a control group. In addition, a market test can validate the product as well as the marketing and distribution plans, the product support, and technical assistance if applicable through a control market launch.

product beta testingIn this article we will look at 1) product beta testing, and 2) market testing. Continue reading

Startup Hubs Around The World: Bangkok

The world is changing quickly. Even in a city that has roots in the earliest parts of history, the inevitable change is beginning. Internet-linked computers and smart phones have created a world that is shrinking more and more – connecting the world’s population through e-commerce, education, social media and the commonality of entrepreneurship. There are qualities that transcend culture and language – one of the most elementary is the desire to create something new.

An entrepreneur is described as one who ventures out on their own into the workplace, and who creates a new way of doing things. While everyone likes to imagine that they are unique in the world, there is a sense of unity in the idea that no matter the language, people are always looking for something new to discover and create. The start-up market in Bangkok is an example of the way entrepreneurs can create and develop new processes – despite language and cultural barriers. Drawn to the city from all over the world, developers are beginning to work together to imagine a new tomorrow and then finding a way to make it a reality.

In this article about Bangkok, we look at six essential elements of a potential start-up location that must be considered: 1) location, 2) tax incentives, 3) legal incentives, 4) availability of investors, 5) local resources and workforce, and 6) specialization.

Bangkok Continue reading