How To Use LinkedIn For Business Purposes

Are you looking to expand your firm’s reach in its industry? Perhaps you are looking to establish your leadership team as influencers and thought leaders. Maybe you are looking for potential strategic or business partners, or even talented new employees. Of all the social media tools available to you, LinkedIn is your best bet to achieve these and similar outcomes.

In this article we look at, 1) introduction to LinkedIn, 2) purpose of LinkedIn, 3) benefits of LinkedIn, 4) how to use LinkedIn to grow business reach, 5) hiring on LinkedIn, 6) terms specific to LinkedIn, and 7) target marketing with LinkedIn groups: Citi.

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How To Use YouTube for Business Purposes

YouTube is ubiquitous these days, its videos enjoyed by tens of millions of viewers a day, shared worldwide via social networks and cellphones, and used in a variety of personal and professional settings. Indeed, YouTube is seen by many as a social media channel primarily designed to entertain. But, with proper planning and implementation, YouTube can be harnessed quite effectively to achieve a number of strategic business objectives as well.

The most popular video sharing service in the world, YouTube was founded by Steve Chen, Chad Hurley and Jawed Karim in February of 2005. The website allows registered YouTube users to upload videos to the site, as well as view, share, and comment on videos on the site. As a registered user, you can also create unique channels full of unique content and invite YouTube users to subscribe; subscribers receive notifications when you upload new content.

YouTubeAs of 2014, 65 hours of YouTube footage is uploaded every minute, 4.25 billion videos are viewed everyday worldwide, and  the site itself receives 900 million unique visits per month. Considering that the company is less than a decade old and that 70% of viewers are from out of the United States, the penetration of its product into the global market place is quite an achievement. Part of its success is no doubt due to the firm’s acquisition by Google in November of 2006, which substantially broadened its reach.

In this article, we look at 1) the purpose of YouTube, 2) the benefits of YouTube for businesses, 3)  setting up a YouTube business account and channel, 4) best performing video categories on YouTube, 5) terms specific to YouTube, and 6) YouTube channels in action: DoubltTree’s DTour Marketing Campaign. Continue reading

How To Use WordPress For Business Purposes

If you are looking to incorporate blogging into your marketing mix, look no further than WordPress. WordPress is the world’s most popular blogging platform, supporting approximately 19% of the world’s blogs and websites as of 2014. It is not only the most well-known brand in the blogosphere; it has grown to become one of the most popular website content management systems in use today.

WordPress was founded in 2003 by web developers Mike Mullenweg and Mike Little. It began as a fork – an independently developed project built from the source code of an existing software package (in this case, a blogging project known as b2/cafelog). The following year, WordPress rapidly gained users and contributing developers after the main competing blogging software at the time, Moveable Type, increased its prices. In subsequent years, the functionality and flexibility of WordPress grew, as did its user base. As of February 2014 – 11 years after its creation – WordPress supported 74.6 million sites, six new posts were made per second, and 22% of new registered domains in the U.S. were through WordPress.

WordPress LogoIn this article, we will look at, 1) purpose of WordPress, 2) benefits of WordPress, 3) how to setup a WordPress account, 4) using WordPress for business blogs, 5) SEO, 6) terms specific to WordPress, 7) vs., and 8) case study: Marriott International. Continue reading

How To Use Twitter For Business Purposes

Twitter, one of the most popular social networking services in the world, is a microblogging platform, which allows registered users to post, and send to other registered users, short messages. These short messages, limited to 140 characters, are called Tweets. The Twitter platform can be accessed through a website interface or a mobile app. Tweets can also be sent or received via SMS (text message). Unregistered users can search through and read tweets, but cannot send them. Major search engines, such as Google and Bing, have indexed Tweets to make them searchable.

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Using Facebook for Business Purposes

Facebook, the ubiquitous social media network, cannot only be used as a personal social networking tool, but, when carefully used it can help your firm achieve your strategic marketing goals. Though it is only ten years old, Facebook’s meteoric growth and presence in our daily lives make it seem older.

Facebook was created by Mark Zuckerburg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes in 2004. It was originally founded as a social networking site for Harvard students, but quickly expanded to include all Internet users with an “.edu” address (college students, alumni, and employees). Its popularity led the fledgling company to then open the network to everyone. Currently the site has over 1.3 billion users, ten percent of which are estimated to be fake accounts. With such heavy usage worldwide, Facebook is fertile ground not just for personal interaction, but for business activity as well.

In this article, we look at 1) purpose of Facebook, 2) benefits of Facebook, 3) steps for using Facebook for business, 4) terms specific to Facebook, and 5) building customer engagement on Facebook (Sportscenter).Facebook logo Continue reading

How to Become a Social Media Pro

You may have heard about the power of social media at conferences or read about it in white papers. But your familiarity of it may be limited to what you see your kids doing on their cellphones. You may be aware of the literally hundreds of existing platforms and vigorously avoid learning more because you are overwhelmed by the options. You may be convinced that your industry – perhaps a conservative one – is one whose clients are not on social media, and so ignore new social media trends or developments.


No matter what industry your business is in, social media can enhance your sales, marketing and public relations efforts. Social media is an umbrella term for a variety of virtual platforms that allow users to interact, create content, and share ideas and information. There are a number of social networks that readily lend themselves to your marketing efforts. After all, marketing can loosely be defined as communicating the value of your products or services to consumers in order to sell them. Social media merely provides you with the online tools to do so.

Social media has been growing in importance for years. In fact, social advertising alone is projected to increase to $11 billion in the U.S. by 2017, according to marketing research firm BIA/Kelsey.  Marketing professionals realize its value, and as an entrepreneur, you should utilize it to help grow your business, no matter what stage of development it is in.

In this article, we examine the 1) types of social media tools, 2) advantages of using social media, 3) how to harness the power of social media, 4) general tips for social media engagement, 5) cost benefit analysis of social media platforms, and 6) the most commonly used social media platforms. Continue reading