The Gaming Industry – An Introduction

The gaming industry is no longer a niche arena for a certain age group or consumer segment. With the advent of mobile gaming and improvements to hardware used in playing these games, gaming has become a viable form of entertainment for players from all backgrounds and ages. This switch to mainstream has also meant an increase in revenues generated by the industry with about US $9.5 billion generated in the United States in 2007, 11.7 billion on 2008 and 25.1 billion in 2010.

The improvements to hardware such as sound cards, graphics and faster processors have meant a related growth and development of the gaming industry as well. As a result, modern games, especially those that are PC based, have become very demanding as applications and serious gamers are among those who purchase high-powered personal computers to keep up with the newest games.

The Gaming Industry – An Introduction

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In this article, we look at 1) history of gaming industry, 2) types of gaming, 3) value chain, 4) economics of the gaming industry, 5) competitive rivalry in the gaming industry and 6) outlook in 2015. Continue reading

Marketing 101, Promotion

How to Grow Your Business with Email List

Each of the components of inbound marketing stands in its individual position but is dependent on the collaboration of the whole. Entrepreneurs nowadays have many factors that need to be leveraged in order to achieve growth and profitability. However, once all channels are structured properly they become a beneficial element that reflects not only in conversion rates but also in monitoring, maintaining and enhancing achieved state.

Diverse channels cross-promote each other according to their structural properties: social media gives brief references on processes of the company and navigates visitors to more comprehensive channels such as blogs and websites. However, it is also necessary to target specific segments of customers in order to optimize engagement. Email is an excellent platform for such procedures as well as for monitoring proficiency of the marketing apparatus as a whole.

How to Grow Your Business with Email List

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This article addresses the question whether and in which ways email lists are a productive and profitable marketing strategy, examines metrics and statistics as well as provides a guide for email marketing strategy optimization through sections 1) How Email Lists Help Growth of Your Business; 2) Optimization of Email Lists; 3) Measuring Efficiency of Your Email Marketing and 4) Statistics on Email Marketing. Continue reading

Marketing 101

Strategies for Increasing Your Customer’s Wallet Share

Strategies for Increasing Your Customer’s Wallet Share

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In this article, we will explore the wallet share of customers and strategies for increasing its wallet share. In this article, we shall further try to understand 1) what is wallet share, 2) what is wallet allocation rule and continue 3) assessing customer’s wallet share, 4) strategies for increasing customer’s wallet share. So let’s get started. Continue reading

Strategy frameworks

The Roadmap Planning Process (RMP) in Product Management

Proper examination and management of the current state of your business and its relation to the market is equally important as is the comprehensive approach to your future endeavors. These factors are essential parts of a functioning enterprise. As business does not exist without continuous demand and offer systems, entrepreneurs must constantly think ahead in order to succeed.

The Roadmap Planning Process (RMP) in Product Management

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Creating product roadmaps enables focused progress towards long-term objectives of your business. In this article, we will address what are product roadmaps and their position in business management. Moreover, we will present their key properties and discuss how they are built. Lastly, we will enlist some beneficial tools for the process in order to optimize your current and future entrepreneurial endeavors. This will be done through sections 1) What are Product Roadmaps; 2) Product Roadmap Planning Process and 3) Useful Tools for Product Roadmapping. Continue reading

Human resources 101, People management

How to Onboard and Integrate New Employees Effectively

As per statistics, 22 percent of turnover takes place within the initial 45 days and 16 percent in the course of the first week. The key reason for the turnover is bad onboarding and shifting expectations pertaining to the position.

How to onboard and integrate new employees effectively

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In this article, you’ll read about 1) employee onboarding – importance and benefits, 2) stages of onboarding and integration, and 3) best practices. Continue reading

Human resources 101, People management

Boost your Innovation with Workforce Diversity

Fostering diversity of employees is a key factor in boosting your company’s innovation. However, results from a recent survey of the Economist Intelligence Unit imply that companies are not adequately utilizing tools and technologies to handle a diverse workforce. 35 percent of the executives surveyed were using HR information systems, 31 percent were using e-learning systems and only 21 percent were utilizing networks supporting home-based workers and enterprise social networks. Fortunately, there is reason to be hopeful. Bigger changes seem to be on the way as cloud-based technologies become common in the business world and more aging workforces get replaced by millennials.

Boost your Innovation with Diversity of Employees

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This article will take you through 1) what is workforce diversity, 2) the diversity situation in 2014, 3) how workforce diversity can contribute to innovation? and 4) other benefits of workforce diversity. Continue reading