Business model generation

Selecting and Managing Channels in Business Model Canvas

Business-model-canvas- Selecting and managing the channels

© Entrepreneurial Insights based on the concept of Alex Osterwalder

In this article, we will look at 1) an introduction to the Channels building block, 2) channel phases, 3) channel types, 4) advantages and disadvantages of alternative channels of distribution, and 5) a case study. Continue reading

Promotion, Technology

On-site vs. Off-site SEO Optimization

When designing a search engine optimization strategy, it is natural to wonder whether the primary focus should be on on-site or off-site SEO factors, or some combination of the two. Moreover, it is important to understand how white hat and black hat SEO strategies fit into the context of determining the proper mix of on-site and off-site factors.

SEO: On-site vs. Off-site Optimization

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In this article, we will cover: 1) a comparison of on-site and off-site SEO; 2) key on-site strategies; 3) key off-site strategies; 4) black hat strategies, both –on-site and off-site; and 5) determining the right mix of on-site and off-site strategies. Continue reading

Productivity, Startup skills

Complete Guide to Establishing a New Habit

In life, we all face situations and circumstances that force us to think about the choices we have made and re-evaluate our decisions. If you are reading this, you are probably going through a similar situation too. We all develop habits we would like to change and replace with new ones, habits that can make our lives easier and help us become successful in our everyday life. So now that we have established this fact, what can we do to change ourselves? Some of us become too overwhelmed even at the thought of change.


© pixabay | stokpic

In this article, we start with 1) the importance of new habits, and turn to the main question 2) how to establish a new habit. After that we describe 3) how to overcome initial failures and to increase your chances of success when establishing a new habit and 4) success stories. Continue reading

People management

20 Top Qualities that Determine a Great Employee

HR: Which Factors Determine a Great Employee

© pixabay | steinchen

When looking for the ideal employees to add to your existing workforce, remember that though knowledge is an asset, it can be taught. With respect to a person’s basic character, things are not so easy. No need to put the whole emphasis on personality but do give it a heavy weight when picking the best from the pack. In this article, we give you an in-depth look at 20 qualities of a great employee. Continue reading

Promotion, Technology

11 Black Hat SEO Strategies You Should Avoid

The major search engines and many SEO experts extol the virtues of developing websites that are easy to categorize and navigate, and that contain frequently updated content popular enough to generate organic backlinks and user distribution. By doing so, one can ensure maximum visibility in search results. This is considered practicing white hat SEO – the practice of optimizing website results in search through the ethical and strict application of search engine best practices and guidelines.

By contrast, many SEO professionals use what are known as black hat SEO strategies. This involves the application of SEO strategies and tactics that are the opposite of search engine practices. More fundamentally, black hat SEO professionals try to fool search engines into thinking that their website is more relevant, popular, and/or useful than it actually is.

From a business perspective, black hat SEO should be avoided or at least approached with caution. Black hat SEO can indeed lead to short-term improvements in one’s search engine ranking, as well as site traffic, and even conversions. Nevertheless, the punitive measures a firm may face if caught using them, can be time-consuming and expensive to correct. Therefore, firms should avoid incorporating black hat strategies into long-term strategic marketing and/or digital plans.

A compromise between white hat and black hat SEO is known as gray hat SEO. This involves using black hat SEO techniques sparingly enough to avoid the punitive measures commonly employed by search engines. A combination of white hat and gray hat strategies can indeed effect long-term improvements but must be carefully deployed and continuously monitored for best results.

Top 11 Black Hat SEO Strategies

© pixabay | geralt

If a firm decides that black hat SEO techniques are in its best interest or plans to employ gray hat strategies, in this article, we will provide an overview of the best black hat techniques. These include 1) keyword stuffing, 2) meta tag/description stuffing, 3) cloaking, 4) hidden text, 5) article spinning, 6) doorway pages, 7) duplicate content, 8) unnatural links/link farming, 9) comment spamming, 10) parasite hosting, and 11) Google bombing, as well as 12) other black hat techniques. Continue reading


Boosting your Productivity with this Golden Morning Routine

Starting a business and managing it is a gratifying career choice. However, it is an extremely time-consuming and demanding process at the same time. As it is easy to get lost in everything that needs to be done and the hours seem to fly by too fast, a proper structure is essential for keeping a clear (and healthy) head. Many things influence the quantity and quality of results. However, proper building blocks always bring forward a stable and fruitful construction. As an entrepreneur, you are the building block and should thus start looking for answers primarily in yourself. One of the things that will certainly arise is the influence your lifestyle has on your business.

You do not have to change your whole life in order for your business to work. Balancing different segments is something humans are actually very good at (even though it sometimes does not seem like it). A well structured morning routine can do a great lot in reference to what an entrepreneur needs – optimal productivity and even more than that – it allows you to (at least sometimes) actually have a life aside from your business.

Boosting your Productivity with this Early Morning Routine

© pixabay | Soorelis

In the following article we will present the factual background of the benefits of an early morning routine (for productivity reasons) and the guidelines for its practical implementation through four sections: 1) Circadian Rhythm and Productivity, 2) The Early Start, 3) Routine – Why Does it Boost Productivity, 4) A Golden Morning Routine. Continue reading


Mass Customization: What, Why, How, and Examples

Mass customization

© pixabay | SplitShire

Mass customization is an important business concept, which numerous brands are adopting these days. Moreover, the concept is also utilized in the development of marketing strategies for product and service lines and during the process of recognizing the target audience of a brand or business.

In this article we start discussing 1) what is mass customization; going then to describe 2) approaches to mass customization; 3) how it is helpful for entrepreneurs?; 4) insights into modern concepts related to mass customization; and 5) challenges in mass customization. Continue reading

Organizational development, People management

Bureaucratic vs. Matrix Organizational Structures

An organization is defined as a collective composed of individuals or groups of individuals, with different functions or roles, working together towards common goals. It involves different individuals, different tasks, different techniques, and different processes. This diversity, if left unchecked or unregulated, could lead to chaos and disorder. Order is required. Thus, it is inevitable that every organization should have a framework or a structure in order to keep all these differences on track towards that common goal.

The organizational structure would then be used to establish a pattern within the organization on matters such as hierarchy, authority, division of work, and relationships and connections between and among the different functions. It is through this structure that the operations of the organizations are defined and subsequently carried out.

Organizational structures: Bureaucratic vs. Matrix structures

© pixabay | geralt

In this article, we explore 1) the basic principles of an organizational structure; 2) bureaucratic structures; 3) matrix structures; as well as 4) the comparison of bureaucratic vs. matrix structures. Continue reading

Promotion, Technology

Seven White Hat SEO Strategies for Beginners

White hat SEO refers to website optimization strategies performed in accordance with the best practices proffered by that largest search engines – Google, Bing, and Yahoo. Moreover, white hat SEO strategies are those done in accordance with ethical standards. There are many ways to try to fool search engines into thinking that a website should be ranked higher than it is. These are known as black hat SEO strategies. However, white hat SEO is about providing search engines with a clear and accurate picture of what a website is about, and working to improve visibility in search results by increasing a website’s popularity, relevance, and usefulness.

The core underlying principle of white hat strategy is to design a website for maximum user usability – in other words, almost as if SEO did not exist. In addition to burnishing a firm’s reputation for ethical behavior, many of the most influential SEO experts find that the use of white hat SEO strategies provide the best ROI.

Top Seven White Hat SEO Strategies

© pixabay | FirmBee

So what are the most effective white hat strategies? After all, there are many. However, it should be noted that while SEO strategies, tactics, and conventions change as search evolves, some fundamental white hat principles have remained the same since inception. In this article, we will cover those white hat SEO strategies that have proven the most effective over time, including 1) content strategy; 2) content marketing; 3) proper keyword and metadata usage; 4) ease of navigation; 5) optimal site performance; 6) having a high-quality link-building strategy; and 7) social media marketing; as well as briefly touch on 8) other white hat SEO strategies. Continue reading