Marketing

Using Flickr for Business Purposes

It’s one of the most utilized and well-known, if not the most popular (that honor currently belonging to Instagram), photo-sharing sites in the world. Flickr is one of the pioneers of social networking and photo-sharing, and while it may have recently been eclipsed by others in some key respects, its core functions – photo storage and sharing – can provide invaluable marketing facility for businesses looking to grow their brands.

Flickr logo

© Wikimedia commons | Flickr

In this article, we will explore, 1) the history of Flickr, 2) the purpose of Flickr, 3) the benefits of Flickr, 4) setting up a Flickr account, 5) using Flickr for Business, 6) Flickr terminology, and 7) best practices/case study. Continue reading

General

Optimal Training Plan for your Employees

Training can do much in terms of contributing to the success of your business. However, frequently it is seen that when companies devote money and time to train their employees, they are not able to achieve the outcomes (results) they were hoping for. It must be kept in mind that there is no cookie-cutter format for the best training program. The truth is that the training and development program ideally suited for your company would be uniquely customized to specifically suit your company and its employees.

Optimal training Plan for Employees

This article will guide you through 1) some features of an ideal employee training experience, 2) steps for coming up with an ideal employee training plan, 3) training assessment and business performance measurement, and 4) benefits of an optimal training plan. Continue reading

Startup hubs

Startup Hubs Around The World: Sydney

The City of Lights. The Land Down Under. The Outback. Sydney, Australia is located on a continent of intrigue and wonder. For over two hundred years, the city has been establishing itself as a leader in culture and diversity, and has aspirations of becoming one of the world’s top startup hubs. There is a long history of entrepreneurship in Sydney; from its earliest beginnings it has been the home of individuals who seek to change the way things are done. This tradition has continued into today and can be seen in the listing of companies who call Sydney home.

Sydney

© Flickr | Hai Linh Truong

To discover what makes Sydney attractive to entrepreneurs, we’ll explore 1) the location, 2) the tax incentives, 3) legal incentives, 4) investors, 5) local resources, 6) specialization of the area, and 7) startups to watch. Continue reading

Advice

How to Best Manage Your Time as Entrepreneur

Time management is one of the key skills entrepreneurs need to manage. When starting a new venture, there are a million things that need to be done and only 24 hours in the day, so effective time management plays an important role in determining how much gets done.

Time Management

© Flickr | Chris Florence

In this article, we examine 1) reasons for bad time management, 2) learning to manage your time: tips, and 3) learning to manage your time: tools. Continue reading

Company

HelloFresh | Online food retailer

HelloFresh

© HelloFresh

HelloFresh is a fresh food delivery service that provides recipes, instructions and ingredients in exact quantities delivered to your house. In this article, we will look at, 1) what is HelloFresh?, 2) products, 3) business model and key components, 4) learning from HelloFresh’s success, and 5) HelloFresh Reviews. Continue reading

Startup hubs

Startup Hubs Around The World: St. Petersburg

Found in the northeast section of Russia, St. Petersburg is Russia’s second-largest city. While Moscow may be the capital of the country, St. Petersburg is the cultural center and boasts of a population of over 5 million people. St. Petersburg is positioning itself to be competitive on a global level and wants to become one of the world’s primary startup hubs. Considering the rising push for new technologies combined with the recently acquired freedoms that St. Petersburg is enjoying, their quest to become a global competitor is not beyond possibility.

St. Petersburg Startup Hub

© Flickr | aplart

To understand the benefits of choosing St. Petersburg as a startup, we’ll look at 1) the location, 2) the tax incentives, 3) the legal incentives, 4) investors, 5) local resources, 6) the specialization of the area, and 7) startups to watch. Continue reading

Marketing

Using Meetup for Business Purposes

One lasting innovation of social media over the past decade or so is the meetup - an offline gathering of individuals spurred by a common interest who initially meet and interact with each other online. Meetup.com was largely responsible for this phenomenon, and while many social networking sites, such as Google and Yahoo, feature tools for offline meetings, Meetup.com remains the largest single facilitator of meetings, as well as the premier brands in the space. Its user base is significant and its social tools – desktop and mobile – have set the standard for “Meetups” across the net. With these factors in mind, Meetup.com can be used as very effective tool to accomplish a number of key strategic business objectives.

Meetup

© Wikimedia commons

In this article, we will cover, 1) the history of Meetup.com, 2) the purpose of Meetup.com, 3) the benefits of Meetup.com, 4) setting up a Meetup.com account, 5) using Meetup.com for business, 6) key terms for Meetup.com usage, 7) best practices for Meetup.com, and 8) a case study of successful business usage of Meetup.com.  Continue reading

Startup hubs

Startup Hubs Around The World: Moscow

Far to the north, Moscow holds the rank of having the world’s largest urban economy, and as of March 2013, had the highest number of residents who are billionaires. The capital of Russia, this mysterious city is a mix of historic buildings and modern skyscrapers. The city is determined to find its place in the modern global marketplace, and has determined to become a leading technology start-up hub.

Moscow - Startup hub

© Flickr | kishjar?

We’ll examine 1) how the location of the city is helping their quest, 2) the tax incentives available in Moscow, 3) the legal incentives, 4) investors in the city, 5) local resources, as well as 6) the specialization of the city and 7) some startups to watch. Continue reading