There comes a time when a business gets an opportunity to acquire and merge with another business. Such instances arise as per to the different business strategies that a business may initiate. The merger process is always uniform regardless of the strategies, the niche in which a business operates and the needs of the business. As such, all businesses have almost similar experiences when acquiring and merging another business. Logically, the merger process comes into effect depending on a wide number of reasons or businesses needs of the two business entities involved. Therefore, when merging, it is of great importance that the acquiring business, apart from observing all the terms and conditions of the merger agreement, also ensure they effectively reinvent the business they will have acquired to blend in with their ambitions and market needs so as to guarantee sustainable profitability.
In this article, we look at 1) post-merger market integration, 2) post-merger business management integration, 3) products and services integration, and 4) a conclusion. Continue reading