Corporate strategy

Step-by-step guide to Make or Buy Decision

Make or Buy decision

© Entrepreneurial Insights

Manufacturing businesses have to consider cost-lowering decisions on a daily basis. This article will take you through all the basic things you need to know with respect to the vital cost-saving decision known as make-or-buy. You’ll learn 1) what is make-or-buy decision? 2) factors influencing the decision, 3) how to arrive at a make-or-buy decision, and an 4) example. Continue reading


10 Reasons to Use Alternative Fuels & The Future of Automobiles

Alternative fuels for automobiles are currently a topic of growing interest and importance. On the basis of October 2013 data, there are approximately 34 million flexible fuel vehicles and the sale of hybrid electric vehicles numbered more than 9 million (September 2014 data). Other figures in terms of number of vehicles produced include 17.8 million natural gas vehicles (December 2012) and 17.5 million LPG powered vehicles (December 2010).

Alternative fuel

© pixabay | Nemo

In this article, we look at 1) what is an alternative fuel vehicle? 2) 10 reasons to use alternative fuels, 3) some single-fuel sources, 4) some multiple-fuel sources, and 5) potential future of automobiles. Continue reading

Raising money

Mergers and Acquisitions: A Complete Guide

Mergers and Acquisitions are part of strategic management of any business. It involves consolidation of two businesses with an aim to increase market share, profits and influence in the industry. Mergers and Acquisitions are complex processes which require preparing, analysis and deliberation. There are a lot of parties who might be affected by a merger or an acquisition, like government agencies, workers and managers. Before a deal is finalized all party needs to be taken into consideration, and their concerns should be addressed, so that any possible hurdles can be avoided.

Mergers & Acquisitions - complete guide

© Flickr | Simon & His Camera

In this article, we look at 1) an introduction to M&A, 2) motives for M&A, 3) transaction characteristics, and 4) regulations and other hurdles. Continue reading

Raising money

14 potential Issues with Crowdfunding and How to Solve Them

Problems with Crowdfunding

© Flickr | Rocío Lara

Crowdfunding has been around for a while now, facilitated by the many different platforms that have set up shop on the internet. As more people become aware of the benefits of this method of raising capital for ideas and inventions, the more complex the ecosystem is becoming. Navigating this new way of raising funds is rife with its own set of problems big and small. In this article we will look at 1) issue #1 choosing the right platform, 2) other crowdfunding issues (issues #2 – #8), and 3) issues with equity crowdfunding (issues #9 – #14). Continue reading

Corporate strategy

Critical Mass | The Complete Guide

Among the newest buzz words being used by business advisers is critical mass. Entrepreneurs are being told to work towards critical mass, or companies are claiming to have reached critical mass. What does it mean? How does it help a company? Should your company be working toward critical mass?

Critical Mass | The Complete Guide

© pixabay | PublicDomainPictures

This article will examine 1)the definition of critical mass, 2) how to achieve critical mass, 3) signs that your company may be ready for critical mass, 4) some important components of critical mass 5) business models where critical mass is vital and 6) critical mass in social media websites.

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Big Data

Big Data Analytics Versus the Gut Check

The term big data analytics at first blush appears to be the collection of large volumes of information to be analyzed. And while it is in part, it is more importantly an approach to understanding the relationship between factors affecting business. The gut check on the other hand is a less scientific method, often referred to as intuition or gut feeling it is a subconscious instinct tied to personal feelings of ethics and beliefs.

Big Data Analytics Versus the Gut Check

© Flickr | Jer Thorp

In this article we will look at 1) big data analytics in really simple terms, 2) what is gut check, 3) big data analytics systems, 4) 6 main limitations of big data, 5) gut check limitations in marketing, 6) analytics win over gut check in surveys, and 7) the future of marketing: a marriage between big analytics and the gut check. Continue reading

Raising money

STARTNEXT | Crowdfunding for Artists, Designers, Creatives


© Wikimedia commons | Startnext Crowdfunding GmbH

In this article, we will look at 1) What is Startnext?, 2) benefits of using Startnext, 3) why and when to use Startnext, 4) options to raise funds and fees on Startnext, 5) how to be successful on Startnext, and 6) Startnext Success Stories. Continue reading


How does reverse marketing work?

Reverse marketing, a strategy that informs the consumer and allow them to be in charge of their buying habits is the new and improved way of marketing being practiced. Defined by Cambridge Dictionaries Online, it is an activity that helps people find and choose products and companies, “for example through general advertising, rather than marketing to a particular group of possible customers”

reverse marketing

© Pexel |

In this article we will look at 1) the meaning of reverse marketing, 2) the common uses of the reverse marketing strategy, 3) reverse marketing techniques, 4) benefits of customer empowerment through reverse marketing, 5) 5 reverse marketing tips to implement in your business, 6) what not to do in your attraction marketing campaign, 7) reverse marketing in three questions, and 8) taking your reverse marketing campaign online. Continue reading

Finance & Accounting 101

How to setup an Accounting Department

Accounting department

© Flickr | Ken Teegardin

No business can function for long without an accounting department. Whether you are a self-employed person working out of your home or a giant organization with operations in multiple countries, you will need an efficient system of accounts to handle all your financial business matters. This article will walk you through the various functions performed by the accounting department, and how to set up and manage an effective accounting system.

This article will walk you through the various functions performed by the accounting department, and how to set up and manage an effective accounting system. In this article we will look at 1) an introduction, 2) functions of the accounting department, 3) importance of the accounting department, 4) setting up an accounting department, and 5) considerations while setting up an accounting department.

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Interviews in Silicon Valley & NYC

Interview with Alex Taussig from Highland Capital Partners

In Palo Alto we talked with venture capitalist Alex Taussig about the investment process and investment criteria at Highland Capital Partners. Furthermore, Alex shares his learnings and advice for young entrepreneurs.

The transcript of the interview is provided below. Continue reading